Switch your perspective and discover opportunities others overlook
Switch is a strategy + innovation firm that drives growth by uncovering opportunities beyond the norm. We partner with leaders to unlock new markets, customers, and paths to impact for meaningful change.
Strategic solutions for lasting growth
-
Research + Insight
UNDERSTAND YOUR MARKET
Identify untapped customer segments and gain deep insights into their unique needs. We help you define your ideal customer, speak to their unique traits and craft a strategic path to connect with them—ensuring your brand stands out in your niche market.
Design and Customer Research
Market & Competitive Analysis
Insight Storytelling
Cross-functional Alignment
-
Innovation Strategy
FIND THE OPPORTUNITY
Evolve your business model to uncover new ways to deliver value, and expand into new markets. We find the competitive space for growth, develop a vision to capitalize on the opportunity, and establish a roadmap to align innovation with your strategic business goals.
Vision to Roadmap
Business Model Design
Go-to-Market Strategy
Product & Service Strategy
-
Design Studio
CONNECT WITH YOUR CUSTOMER
Stand out and lead with brand and product experiences your customers will love. We design everything from identity to digital experiences to spark long-lasting connections. Across every touchpoint, we craft meaningful interactions that drive differentiation and engagement.
Positioning Strategy
Brand Identity & Communication
User Experience Design (UX/UI)
Service Design
-
Creative Facilitation
RALLY YOUR TEAM
Inspire, connect, and upskill your team with workshops that spark bold ideas. We switch on the lights so you can dream and do bigger. Through tailored dynamics, we guide you through solving the big problem, uncovering unknown unknowns, or composing the future.
Design Thinking Workshops
Strategic Alignment
Collaboration Structures & Sprint Facilitation
Human-Centered Design Training
Trusted by industry leaders to drive transformational change
“SWITCH’s strategic insight brought exceptional clarity to our organization. The intelligence customer intelligence platform delivered added tremendous value by making the themes immediately tangible—so much so that, in our leadership discussions, there was no debate, only alignment. The team’s work was highly appreciated across the group, helping us organize around the core issue we needed to address and move decisively to upgrade our offering and break through the market”
MARIE-EMILIE LONGERAY
Global Product Line Manager, SOMFY
We drive innovation through 4 levels of impact
Activate your WHO by leading the right conversations to align, upskill, and inspire your team
People
Define WHAT to create through a sharp understanding of your customers, and the ideal way to serve them
Product
Business
Uncover WHERE opportunities exist and innovate your business model to capture them
Determine HOW to build an organization that can drive innovation and sustain long-lasting change
Culture & Leadership
Looking for a breakthrough?
Need to win amidst big industry changes
Looking for new ideas, find new markets, define more value
Want to build a better culture of innovation
Must inspire and align your team & capabilities to a new opportunity
Your organization is at a pivot
“We have a team of brilliant technologists and a prototype with beta users but we need more sophisticated company innovation structures to get to the next level”
Have tons of data but you’re not getting the most out of it
Need fresh insights now and you need them to translate to strategy
Want to reconnect with your customers and find new ones
You need fresh insights
“As we’ve grown, we’ve moved into more diverse sets of customers. I need to revamp my product strategy by connecting with this new community and reimagining our services”
Ned data/insights to make a decision fast
Have budget but no headcount
Must building a working business model ASAP to capture a new opportunity
You need [it] NOW
“The big consultancies take months and then deliver templatized recommendations. We need someone who gets us and can help us take immediate and strategic real-world action”